How do I even put this feeling into words! 

I’ve dreamt of creating GRNSTR and making a wave of change within the surfing industry since I was 16. There have been many hurdles along the way in bringing GRNSTR to life, and entrepreneurship can certainly be one exhausting adventure. Being recognised by the World’s most iconic fashion Brand, Vogue, has to be one of the greatest achievements to date. A milestone for GRNSTR that I’ll forever be proud of!

I will never forget opening my emails and seeing “GRNSTR X British Vogue”. I could not believe my eyes! They were reaching out not even two months after the launch of the Desert Tigress Wetsuit; I felt so thrilled! Reading their email only warmed my heart more. “...Your striking and stylish wetsuits and swimwear would really resonate with our readers….”

Pop the champagne! And so GRNSTR stepped into a three month campaign from June to August with British Vogue. July’s cover of British Vogue featured none other than Beyoncé! Vogue Print has a total reach of 20.4 million people, and Vogue Retail has over five million monthly visitors to their site - so I’m understandably stoked with the exposure and visibility that has been afforded to GRNSTR as a result of this partnership!

You can find GRNSTR’s feature in @britishvogue June, July and August Magazine & online at @Vogue Retail.

I would like to say a HUGE thank you to everyone who has bought or supported GRNSTR; this wouldn’t have been possible without you. 

This is just the beginning!

Love, Eliza x

August 10, 2022 — Eliza Greene